The book Draw A Door by Butch Leiber

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Draw A Door

The Business Owner’s Guide to Breaking the Invisible Rules That Hold You Back

By Butch Leiber

Releases December 2, 2026

About the book

The walls are real. The rules behind them usually aren’t.

Every business runs on rules nobody wrote down: what you’re allowed to charge, who you’re allowed to call, how big you’re allowed to get. We absorb them from the industry, from the people who trained us and from our own past. Most of them were never real. They just went unquestioned.

In the movie Beetlejuice, a couple trapped in their attic finds a handbook with one instruction for emergencies: draw a door. They pick up a piece of chalk, draw it on the wall, and it opens. Draw A Door takes that idea into business. Name the rule that is boxing you in, ask what else is possible, and then take the step through.

Drawing on more than 24 years as an agent, broker, brokerage owner, coach and educator, Butch Leiber shows business owners how to spot the invisible rules shaping their decisions and how to replace them with ones they choose on purpose.

“Drawing a door is asking ‘what else is possible?’ and then having the courage to step through.”

The ideas behind the book

  • Identify the rules that constrain you
  • Ask “what else is possible?”
  • Build on your own Key Difference
  • Step through with a new action

Bringing Draw A Door to your office, team or association? Butch speaks on the ideas in the book.

Ask about a speaking date

Hit a wall? Let’s Draw A Door.

Start with a free Key Difference consultation. We’ll look at what’s in your way and find your next step.