Mindset
- A producer’s mindset and staying in action
- Overcoming negative emotions and fear
- Time management that actually works
Training program

Skills and actions to take your business to the next level. A complete training program for new agents, agents getting back to basics, and anyone ready to build the habits of a producer.

Stop struggling. Start producing.
Most agents never get the training they need. They learn by trial and error, or not at all. The Producer Playbook gives you the whole business: how to think, what to do, and how to keep doing it.
Lead generation strategies that bring in qualified buyers and sellers, not tire-kickers.
Time management and client systems that keep your business moving while you focus on clients.
No more 80-hour weeks or constant worry about where the next commission is coming from.
The curriculum
What’s included
Bringing a colleague? Ask Butch about a discount for friends who join with you.
I completed Butch’s training program during my first year as a REALTOR®. The knowledge and skills I learned provided the foundation to grow my business from two transactions my first year to over $5 million in sales in my second.
Butch has an incredible gift for teaching and coaching. He breaks things down so they’re actually understandable and actionable.
Your coach
Butch spent more than 24 years in Arizona real estate as an agent, a broker and a broker-owner, and has trained agents throughout. He won’t force you into a cookie-cutter model. He helps you find your strengths and builds a plan that fits your personality and goals.
Start with a free Key Difference consultation. We’ll look at what’s in your way and find your next step.