Training program

Producer Playbook: Mindset, Skillset, Effective Action

Skills and actions to take your business to the next level. A complete training program for new agents, agents getting back to basics, and anyone ready to build the habits of a producer.

Butch Leiber teaching the Producer Playbook

Stop struggling. Start producing.

A complete system for today’s market

Most agents never get the training they need. They learn by trial and error, or not at all. The Producer Playbook gives you the whole business: how to think, what to do, and how to keep doing it.

More business

A full pipeline

Lead generation strategies that bring in qualified buyers and sellers, not tire-kickers.

Less stress

Systems that run

Time management and client systems that keep your business moving while you focus on clients.

More freedom

A business that works for you

No more 80-hour weeks or constant worry about where the next commission is coming from.

The curriculum

Mindset, Skillset and Effective Action

M

Mindset

  • A producer’s mindset and staying in action
  • Overcoming negative emotions and fear
  • Time management that actually works
S

Skillset

  • A complete lead generation system
  • Database management for consistent referrals
  • Buyer consultations that build trust
  • Listing presentations that win
  • Professional CMA preparation and pricing strategy
  • Negotiation strategies
  • Customer service excellence
EA

Effective Action

  • Action tracking and results systems
  • Performance monitoring
  • Referral generation that keeps working
  • A personal action plan
  • Weekly accountability and coaching

What’s included

Everything you need to build the business

  • Live training sessions with Butch
  • All tools, checklists and templates
  • Your personal action plan
  • Group coaching and accountability calls
  • Access to the program materials after you finish
Ask about pricing

Bringing a colleague? Ask Butch about a discount for friends who join with you.

I completed Butch’s training program during my first year as a REALTOR®. The knowledge and skills I learned provided the foundation to grow my business from two transactions my first year to over $5 million in sales in my second.
Mike R.REALTOR®
Butch has an incredible gift for teaching and coaching. He breaks things down so they’re actually understandable and actionable.
Joyce T.REALTOR®

Your coach

Taught by someone who’s done it

Butch spent more than 24 years in Arizona real estate as an agent, a broker and a broker-owner, and has trained agents throughout. He won’t force you into a cookie-cutter model. He helps you find your strengths and builds a plan that fits your personality and goals.

Read Butch’s story

24+years in real estate
Brokerand former broker-owner
CEinstructor

Hit a wall? Let’s Draw A Door.

Start with a free Key Difference consultation. We’ll look at what’s in your way and find your next step.