Mindset
- A producer’s mindset and staying in action
- Overcoming negative emotions and fear
- Time management that actually works
Training program
Skills and actions to take your business to the next level. A complete training program for new agents, agents getting back to basics, and anyone ready to build the habits of a producer.
12-week class starts January 21, 2027. Thursdays, 9:30 AM to 11:00 AM, in person or on Zoom.
Stop struggling. Start producing.
A complete system for today’s market
Most agents never get the training they need. They learn by trial and error, or not at all. The Producer Playbook gives you the whole business: how to think, what to do, and how to keep doing it.
More business
A full pipeline
Lead generation strategies that bring in qualified buyers and sellers, not tire-kickers.
Less stress
Systems that run
Time management and client systems that keep your business moving while you focus on clients.
More freedom
A business that works for you
No more 80-hour weeks or constant worry about where the next commission is coming from.
The next class
12 weeks, starting January 21, 2027
Twelve live sessions with Butch, one a week. Come in person if you can; every session is also on Zoom and recorded, so you never fall behind.
- When: Thursdays, 9:30 AM to 11:00 AM
- In person (preferred): The historic Lawrence Building, 515 E Grant St, Phoenix, AZ 85004
- On Zoom: join live from anywhere
- Recorded: all sessions are recorded
- Included: the AI-enabled Agent Productivity Dashboard, free for class participants
- Cost: $675
Class dates
- January 21, 28
- February 4, 11, 18
- March 4, 11, 18, 25
- April 1, 8, 15
Thursdays, 9:30 AM to 11:00 AM. No class February 25.
The curriculum
Mindset, Skillset and Effective Action
Skillset
- A complete lead generation system
- Database management for consistent referrals
- Buyer consultations that build trust
- Listing presentations that win
- Professional CMA preparation and pricing strategy
- Negotiation strategies
- Customer service excellence
Effective Action
- Action tracking and results systems
- Performance monitoring
- Referral generation that keeps working
- A personal action plan
- Weekly accountability and coaching
What’s included
Everything you need to build the business
- Twelve live training sessions with Butch, in person or on Zoom
- Recordings of every session
- The AI-enabled Agent Productivity Dashboard, an online action and tracking tool (normally $11.99 a month), free for class participants
- All tools, checklists and templates
- Your personal action plan
- Group coaching and accountability calls
- Access to the program materials after you finish
$67512-week class, 12 sessions
Bringing a colleague? Ask Butch about a discount for friends who join with you.
I completed Butch’s training program during my first year as a REALTOR®. The knowledge and skills I learned provided the foundation to grow my business from two transactions my first year to over $5 million in sales in my second.
Butch has an incredible gift for teaching and coaching. He breaks things down so they’re actually understandable and actionable.
Your coach
Taught by someone who’s done it
Butch spent more than 24 years in Arizona real estate as an agent, a broker and a broker-owner, and has trained agents throughout. He won’t force you into a cookie-cutter model. He helps you find your strengths and builds a plan that fits your personality and goals.
24+years in real estate
Brokerand former broker-owner
CEinstructor
Hit a wall? Let’s Draw A Door.
Start with a free Clarity Consultation. We’ll look at what’s in your way and find your next step.