Group coaching · Mastermind
Nobody builds a business alone. The Agent Lab is a professional forum for committed agents. Twice a month, each session takes on a set topic that strengthens your skills and your business, followed by an open roundtable on the challenges you’re facing right now. In person at the historic Lawrence Building in Phoenix, or on Zoom.
Starts in December. The first two sessions are free. Monday, December 7 and Monday, December 21, 2:00 PM to 3:30 PM.
Why The Agent Lab
The room changes what you think is possible
One-on-one coaching works on your business. The Agent Lab adds what you can’t get alone: other agents’ ideas, honest feedback from peers, and the push that comes from showing up in front of people who expect you to follow through.
Fresh perspective
Hear how other agents handle the same walls you’re facing, and borrow what works.
Real accountability
Say what you’re going to do in front of the group. Report back next session.
Coaching at a group price
Butch facilitates every session, so you get coaching and a peer network in one.
How it works
Twice a month, in person or online
Each session is hybrid. Being in the room at the Lawrence Building is preferred, and you can join on Zoom when you can’t make it in.
Wins & walls
Everyone shares a quick win and the wall they’re working on.
Set topic
Each session has a set topic that helps you and your business: prospecting, pricing, mindset, systems, client conversations.
Open roundtable
Bring your current challenges and issues, and work them through with the group.
Commitments
Leave with specific actions, and report back at the next session.
When and where
First and third Mondays, 2:00 PM to 3:30 PM
The Agent Lab starts in December with two free trial sessions. Starting in January, it meets the first and third Mondays of every month.
When a session lands on a holiday, it moves to the following Monday.
- In person (preferred): The historic Lawrence Building, 515 E Grant St, Phoenix, AZ 85004
- On Zoom: you’ll get the link when you register
- To register: email butch@talkwithbutch.com
Upcoming sessions
- Monday, December 7, 2026 2:00 PM to 3:30 PM · Free trial session
- Monday, December 21, 2026 2:00 PM to 3:30 PM · Free trial session
- Monday, January 4, 2027 2:00 PM to 3:30 PM
- Monday, January 25, 2027 2:00 PM to 3:30 PM · Moved a week for Martin Luther King Jr. Day
- Monday, February 1, 2027 2:00 PM to 3:30 PM
- Monday, February 22, 2027 2:00 PM to 3:30 PM · Moved a week for Presidents’ Day
Who it’s for
Agents who want to be pushed
- Agents ready to grow and willing to share what’s really going on
- Coaching clients who want a community between one-on-one sessions
- Producer Playbook graduates keeping their momentum going
- Anyone who does their best work with a room full of people pushing in the same direction
Common questions
Can I try it before I pay?
Yes. Both December sessions are free trial sessions. After December, you’re still welcome to visit one session free before committing.
What does it cost?
$49 a month, or prepay one year for $500. The December sessions are free, and membership starts in January.
How do I register?
Email Butch at butch@talkwithbutch.com and say whether you’ll come in person or join on Zoom.
How big is the group?
Small enough that everyone gets heard. Ask Butch about the current group and open seats.
Do I have to attend in person?
No, though in person is preferred. Every session is hybrid, so you can join in the room at the Lawrence Building or on Zoom.
Can I combine it with one-on-one coaching?
Yes. Many agents use The Agent Lab alongside one-on-one coaching or after finishing the Producer Playbook.
Is this broker support?
No. The Agent Lab is about growing your business. Questions about compliance or a specific transaction belong with your designated broker.
Hit a wall? Let’s Draw A Door.
Start with a free Clarity Consultation. We’ll look at what’s in your way and find your next step.